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Case Study - AdWords (PPC) Online Marketing - Large Co 1

Clarus Consulting dramatically improves Multiple AdWords Advertising Accounts using simple yet Powerful Techniques

Summary:

A Fortune 500 Company turns to Clarus for simple AdWords Management and ...   

Gets a Whole Lot More when Clarus Discovers Quick and Easy Ways to Decrease Average Click-Costs while Improving Adwords-Quality-Score, Impressions, Click-Through, and Other Important Factors.

Note:

NO changes to keyword-bids were made during these periods!!

AdWords Account #1 >> Seen Here:

  1. Client's advertisements shown to searchers increased 96.9% (impr. = Impressions = # times ad shown)
  2. Clicks through to the client's website increases 35.1% (Clicks = Visitors to website)
  3. Average Cost-Per-Click (CPC) actually decreased 25.5% while impressions and clicks dramatically increase!
Changes were made on November 13th with results starting the next day!

Google AdWords graph showing impressions versus average cpc

Google AdWords graph showing impressions versus clicks

Google AdWords graph showing Clicks versus CPC

AdWords Account #2 >> Seen Here:

  1. Bad impression decrease by 53.0%
  2. At the same time the number of Clicks through to the client's website increases 119.5%
  3. Average Cost-Per-Click (CPC) decreases by 48.7% !
Changes were made on November 7th with results starting the next day!

Google AdWords graph showing clicks versus CPCGoogle AdWords graph showing impressions versus clicks

Google AdWords graph showing Impressions versus CPC

 

Results:

Clarus Dramatically Decreased the Average Cost-Per-Click (CPC) while Increasing the Number of Quality Visitors to the Client's Website !

 

What techniques were used?  Changes were simple "best practices" adjustments MANY AdWords account managers forget or don't know about.

We'd be happy to share the details >>> call or use the form to the right to have us call you.

 

Please Contact Clarus Consulting - Minneapolis, MN to see if we can do the same for your AdWords accounts


 
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