Is Bing / Yahoo! Search Advertising Worth Your Investment ??? 

Until recently advertising with Bing or Yahoo! Search (and related Consulting) was a questionable investment of resources; neither search-engine had the scale to justify separate management.  

However, now that  Bing & Yahoo! Search have fully integrated (October 2010) they comprise about 1/3 of all search queries, or about 6 Billion monthly searches across 163 Million unique searchers.

For medium-sized and many smaller businesses this tips the scale, justifying the investment.Still, creating & managing just one search-account can be challenging!

Our recommendation:  Start by testing and perfecting a Google AdWords Advertising account*

Your perfected AdWords account can then be imported into your Bing | Yahoo! Search with "relative ease".

Paid Search continues to grow quickly (Bing | Yahoo! Search more so than ever), and for good reasons.

Well designed and optimized paid search campaigns are:

• Accountable – results can be tracked and Return On Investment (ROI) can be measured
• Timely – your business can advertise to online customers at any stage of the buying process
• Focused – campaigns can be very narrowly targeted to insure they capture “real” customers
• Testable – Paid Search keywords, landing pages, display-ad copy, and more can be tested to continuously improve ROI

Clarus Consulting creates well thought out and focused Paid Search programs, typically including:

• 10-15 Campaigns (1-4 AdGroups in each)
• 15-30 AdGroups (hundreds or thousands of keyword-combinations in each)
• 2-3 Display Ads per AdGroup
• 10,000 – 50,000 total keyword-combinations
• 2-5 keywords per keyword-combination

Please Contact Clarus Consulting - Minneapolis, MN to learn more about Bing | Yahoo! Search